John Gerzema: The post-crisis consumer | Video on TED.com #tsNews! Pin It!

TED Talks John Gerzema says there's an upside to the recent financial crisis — the opportunity for positive change. Speaking at TEDxKC, he identifies four major cultural shifts driving new consumer behavior and shows how businesses are evolving to connect with thoughtful spending.

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[Fuente: http://www.ted.com]

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